How to Run a Kick Giveaway & Boost Your Follower Count

Kick is the new cool kid on the streaming block. It’s loud, it’s confident, and it’s already giving Twitch a run for its bits. With lower fees for creators and a growing roster of streamers, Kick is quickly becoming the place to build a loyal audience.

So why run a giveaway on Kick? The reason is simple. Giveaways create instant buzz and faster growth, and give lurkers a reason to finally smash that follow button. In this guide, we’ll walk you through running a giveaway on Kick that works. By the end, you’ll know how to grow your audience, reward your real fans (not just prize hunters), and make your stream more interactive.

How to Run a Successful Giveaway on Kick

Running a giveaway on Kick isn’t just a “post and ghost” kind of strategy. Without built-in tools, you need a plan that keeps it fair, fun, and on-brand. Here’s how to set up a Kick giveaway that grows your audience and rewards real fans.

Step 1: Know Your Goal

Before you start promising free merch or game codes, figure out why you’re running this giveaway. Are you chasing more followers, boosting live viewership, or rewarding your most loyal subscribers? Maybe you want your chat to move faster and your audience to interact more. Pick one or two clear objectives so you can measure success later.

Remember that your goals should be SMART: specific, measurable, achievable, relevant, and time-bound. For instance, “gain 200 new followers in a week” beats “get more popular” – the first one is specific and achievable, while the second one is vague.

On Kick, where competition is growing but still less saturated than Twitch, knowing your goal keeps your giveaway purposeful instead of just another random handout that doesn’t move the needle.

Step 2: Pick the Right Prize

Your giveaway prize is your bait, so make sure it’s something your actual audience would bite for. If you’re a gaming streamer, a Steam gift card, in-game currency, or a new headset will get your viewers way more excited than some dusty old iPhone 7 you found in a drawer.

What's more, keep your prize niche-relevant. A cozy-streamer might offer a custom emote pack or access to an exclusive Discord movie night. A competitive FPS streamer, on the other hand? Maybe early access to a tournament slot.

The goal is to attract people who’ll stick around after the giveaway, not freeloaders hopping from stream to stream for freebies. A relevant prize weeds out the drive-bys and rewards your real community.

Step 3: Design Entry Options

Don’t make your viewers jump through more hoops than a circus tiger. The simpler your entry options, the more people will do them. On Kick, that could mean:

• Follow to enter: “Follow me and type !enter in chat.” This one is quick and easy, so they have no excuses not to join.
• Landing page sign-up: “Click this Socialman link to enter.” This one is perfect if you want to track entries or add bonus actions.
• Chat trigger: “Drop this emoji in chat to enter.” It’s fun, interactive, and keeps your chat buzzing.

The bottom line is that the fewer clicks and commands people need to take to participate in your Kick giveaway, the higher your participation rate will be. So, keep it short, punchy, and to the point.

Step 4: Choose When to Run the Giveaway

Timing your giveaway is incredibly important. Time it wrong and you'll end up with a half-empty chat and a prize no one’s around to win. What you want is your crowd to be hyped and ready, not wandering off to make a sandwich.

Running your Kick giveaway at the start of your stream can pull in early joiners, midway usually hits peak viewer numbers, and at the end, rewards the die-hard fans who stick around.

But no matter when you choose to do it, drop little hints throughout the stream. Mention the prize, flash it on screen, or casually remind chat. Teasing builds anticipation so that when it’s go-time, you’ve got a crowd that’s fired up and ready to spam that !enter like their loot depends on it.

Step 5: Set the Rules (And Make Them Clear)

If your giveaway rules are vague, you’re basically inviting chaos. To keep your Kick giveaway running smoothly, it's important to decide on your contest rules up front.

Is this Kick contest only for followers and subscribers, or is it open to anyone in your chat section? How many winners will you pick, and exactly when will you announce them? Viewers shouldn’t have to play detective to figure out how to win.

Make your giveaway on Kick idiot-proof by pinning the rules in chat, adding them to your stream overlay, or both. That way, even someone who just wandered in mid-stream will know precisely what’s going on and how to join your Kick contest. Clear rules mean fewer confused “Wait, how do I enter?” messages and more participants in your giveaway.

Step 6: Use a Giveaway Tool to Manage Entries

With every Kick giveaway, you'll inevitably need to count entries. And manually tracking giveaway entries on Kick is like trying to juggle flaming swords while reading chat—not exactly a relaxing experience. Lucky for you, you can use third-party giveaway platforms that automate the process for you.

For instance, platforms like Rafflecopter or Gleam let you collect entries, verify them, and randomly select winners without lifting more than a finger. At Socialman, we take it a step further with real-time entry tracking, automatic verification, and built-in T&Cs generation.

We also have Kick-ready giveaway templates that you can customize for your preferred entry rules and share with your audience. This way, they'll be able to track their entries and rack up points for actions like following your Kick account, following you on Twitch, or signing up with their Twitch, Steam, or Discord account.

Step 7: Build Hype During the Stream

A quiet giveaway is a forgotten giveaway. If you want entries rolling in, you’ve got to make your audience feel like they need to be part of it. Mention the giveaway early in the stream, then drop friendly reminders periodically so new viewers don’t miss out. You can also use chat commands like !giveaway or set up a bot to automatically post the details to save you from repeating yourself 57 times while still keeping everyone in the loop.

But here’s the trick: keep the energy high without turning your stream into a nonstop sales pitch. Tease the prize, joke about it, maybe even flash it on screen mid-match or mid-conversation. The idea is to hype up your Kick giveaway in a fun, engaging way.

Step 8: Pick the Winner Live

Of course, your giveaway participants will want to be there when you announce the winner. If you’ve ever participated in a giveaway, you know how thrilling it is to watch the names spin and wait for yours to (hopefully) land on top. On Kick, the reveal is just as fun as on other platforms, if not more.

To choose the winner at random, use Socialman or another random picker tool, and – ideally – share your screen so people can see that you’re truly picking a random winner. The transparency keeps your audience confident and engaged. You can also choose the winner who has earned the highest number of points through their entry actions.

When the winner’s name pops up, celebrate them! Hype them up, shout them out, maybe even have a quick chat if they’re still in-stream. And don’t forget to thank everyone who entered. Today’s “almost winner” could be tomorrow’s VIP fan.

Step 9: Turn Giveaway Hype Into Long-Term Growth

Once your giveaway is over, it's time to analyze the data. How did it go? What went well and what didn't? By analyzing metrics like follower growth, chat activity, viewer retention, and entry numbers, you can refine your approach and make the next giveaway even more successful.

Plus, now is the time to turn that short-term hype into long-term growth. Don’t let those new followers vanish right after your Kick contest is over! Give them a reason to stay by teasing what’s coming next, such as upcoming streams, big collabs, or future giveaways. Use that post-giveaway energy to shout out your other socials, invite people to your Discord, and remind them of your regular schedule so they know when to show up.

A fun – and very effective – strategy to keep the engagement going is to sprinkle in small, regular mini-giveaways or challenges to keep the vibe alive. That way, your audience learns that sticking around your channel is interactive, engaging, and simply a lot of fun!

4 Common Mistakes to Avoid During Your Kick Giveaway

Running a giveaway on Kick can be a goldmine for engagement if you don’t trip over the obvious pitfalls. Here are the four blunders that can tank your results faster than a rage-quit speedrun.

Begging for Followers

There’s a fine line between encouraging people to follow and sounding desperate. Constantly pleading “please follow me!” every two minutes will have viewers clicking away faster than they came. Instead, let the prize and the experience sell the follow for you. Make your content worth sticking around for, and the followers will come.

Giving Away Unrelated Prizes

An iPhone giveaway might pull numbers… but 99% of those entrants will never watch your stream again. If you’re a gamer, give away gaming gear, in-game currency, or something tied to your channel’s overall theme. Keep it relevant to what your audience wants, so you’re attracting loyal fans, not random freebie hunters.

Overcomplicating Entry Rules

If your entry process feels like filling out a tax return, you’re doing it wrong. People should know exactly how to enter within 5 seconds of hearing about it. Simple commands like “follow and type !enter” work best. Instructions like “fill out this form, subscribe to three different socials, and send me a postcard” will only scare people away. Too many steps require too much effort, and Kick users want quick and fast actions.

Announcing the Winner and Ghosting

This is where many Kick streamers go wrong. Although it may seem like the winner announcement is the end, it’s not really. Treat it as the start of your next phase rather than the end of your giveaway. If you vanish after picking a winner, you lose all the momentum you just built. Keep the energy going! Thank participants, tease upcoming content, and use that excitement to funnel people toward your next big stream.

Ready for Your Next Kick Giveaway?

The best Kick giveaways are about creating hype, rewarding loyalty, and making your viewers feel like they’re part of something special. Yes, the prize is important, and it's what initially catches people's attention. But in the end, what matters more is the sense of community and belonging you build with every chat message, inside joke, and shared moment during the stream.

So, how do you run a successful Kick giveaway? Plan it right, keep the process simple, and let your personality do the heavy lifting. And when it comes to managing the entries, tracking points, and picking a fair winner, skip the spreadsheet headache and use Socialman. With Kick-ready templates, automated tracking, and multiple entry options, it’s the easiest way to keep your giveaway organized and stress-free so that you can focus on the fun part: entertaining your audience. Give Socialman a try for free!