Mixer Shutdown. What do You Have to Know?

As you have probably already heard, Microsoft decided to shut down its Mixer service. The announcement was made by Microsoft leaving customers only one month to the final closing of the platform. Mixer, originally launched as Beam on January 5, 2016, was a live streaming platform focusing on video game content.

Well, sad news, we will miss Mixer:/

When Did Mixer Shut Down?

On June 22, 2020, Microsoft announced that Mixer would cease operations on July 22, 2020. Following this date, users attempting to access Mixer are being redirected to Facebook Gaming. 

Why Did Mixer Shut Down?

The official statement says that Mixer is no longer able to compete with big players in the industry.

The decision to shut down Mixer stemmed from its inability to achieve a substantial market share compared to competitors, namely Twitch and YouTube Gaming. Despite efforts such as acquiring exclusive streaming rights from prominent personalities, Mixer struggled to scale effectively.

What Does it Mean for Our Customers?

What does it mean for our platform and customers? It means that all our Mixer actions will stop working on July 22, 2020.

If your giveaway uses any of our Mixer actions, consider the following:

- You can set up the giveaway end date to July 22 on the dashboard. The giveaway will end on July 22 with its current actions.

- If you wish the giveaway to continue after that day, the Mixer actions will not be available for participants. All other actions will continue to work.

What's Next?

Many leading Mixer streamers are moving to its main competitor, Twitch. Some of the most well-known already did so. If you also decided to do it, we have some good news. You can use Twitch in Socialman the same way as you did with Mixer. You can grow your Twitch channel with Socialman, using actions tailored for Twitch like following and subscribing to the channel.

When closing Mixer, Microsoft decided to partner with the Facebook Gaming platform, moving existing Mixer customers to it.