How to Run a Facebook Giveaway

May 12th 2020

How to Run a Facebook Giveaway

With over 2 billion users, Facebook needs no introduction when it comes to marketing your products and services to a target audience. Despite COVID-19 bringing most businesses to a standstill, digital marketing still will continue to generate income as long as the internet is not shot. If you are an online business owner, now is the perfect time to leverage Facebook to reach out to your fans and followers. Love it or hate it, Facebook is one of the best platforms to boost your brand reputation regardless of its site.

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Why should I consider running a Facebook Giveaway?

It’s logical to question the need to run a giveaway on Facebook at this critical moment. You might even have other seemingly better alternatives such as investing on your website, setting up a webstore or running Google Ads. If you are a big brand, Facebook is the better platform to connect with your fans and followers alike. For small brands, here is where your digital marketing journey starts.

Here are some of the reasons why Facebook Giveaway might be the best strategy to promote your brand:

1. Everyone loves Facebook

Not literally everybody, but virtually everyone has some form of connection with Facebook. You might argue about its current decline as a marketing tool. However, Facebook still reigns supreme when it comes to the average number of hours spent. According to research by SimilarWeb, on average, users spend 58 minutes on Facebook every day. There’s a high propensity that your giveaway will catch the attention of your follower with your brand interaction taking a chunk of that 58 minutes.

2. Affordability

Compared to setting up a website or designing an eCommerce store, leveraging Facebook for your business growth is quite more affordable. If you can do your assignment perfectly and abide by Facebook rules, you might get a mouth-watering return on investment that other platforms will struggle to match.

3. Laser-Target Promotion

Facebook has a well-streamlined marketing strategy. You can set up your campaign or give away to target specific audiences based on some factors such as demographics, income, and spending powers. That implies that your campaign will be hitting the bullet eyes rather than focusing on a broader audience that has nothing to do with your brand.

4. Better Interaction

Before it embraced business, Facebook was primarily created to build connections between family and friends. Now that Facebook is all-encompassing, it’s yet to lose the touch with connection building. When you run a contest on Facebook, the chance that the participants will mention, tag or share the winning opportunity is very huge compared to when you make use of your personal website. Consequently, holding a Facebook contest helps you to keep in touch with your fans, reward them for their loyalty, inform about the new products, launch new products, including 'beta' versions (test, reviews), setting up some digital promo on the web. Just like with Twitter, the true engagement is all we want on Facebook. Giveaway perfect to achieve that!

Smart Ways to Run Facebook Giveaway

Before you can run a Facebook giveaway, you have to put some strategies in place. This ensures that you achieve your goals and not waste your money and time. Some of the things to take cognizance of are:

1. Set a specific goal: Without having a clear-cut goal in mind, your giveaway might be a waste. For instance, you must know your specific objectives. Do you want to increase your brand awareness, generate leads for your products or boost your page likes?

2. Choose a worthy gift: What gift do you think your fans will want? Is the gift complementary to your product or service? You have to take note of all these.

3. Communicate: Don’t keep your fans in dark about your giveaway plan. You should let them know about two weeks ahead of your intention to run a giveaway.

4. Observe transparency: Keep the winner and the gift they won open to the public. Fans will suspect shady practices if you keep them in darkness about the winner and the allocated rewards.

Do’s of Facebook Giveaway

Run regular giveaways

Your giveaway does not have to be invented to generate the best results. You can adopt the regular giveaway that involves telling fans to do some tasks and rewarding them for it.

Keep rules simple

Too complicated rules can be overwhelming to your fans. Keep it short and concise. Your question must cover the prize, how to win it, selection methods and closure of contests.

Cross-promote with other social platforms

With Facebook contest, you can leverage tools like Socialman to promote your contest across other social media platforms such as Instagram, Twitter, YouTube and many more.

Make use of quizzes and polls

To make the contest fun and more engaging, integrate quizzes and posts. You will find this handy with Socialman.

Say in touch with your fans

Running contests is not the time to desert your fans and keep mum. You have to constantly keep them abreast of new development with the contest itself and find a way to chip in your brand promotion as well. Ensure to respond to every message you receive to promote fans engagement.

Go Viral with Socialman Viral Share

Word of mouth remains the best form of advertisement. It’s cheap and more reliable than any other. You can leverage this through Socialman viral marketing campaign strategy. Here, you task participants with sharing the contest with their followers.

Don’ts of Facebook Giveaway

Don't ignore the Facebook rules

Flouting Facebook rule is a sure way to get your contest and campaign banned. In extreme cases, your account might even be suspended. You must ensure to keep the rules guiding Advertisement and giveaway.

Don't beg for likes

Users are very smart and sensitive. They can smell from your strategy when you’re not in charge. Often, they won’t take your contest seriously if you are begging for likes or sound too desperate. Be professional, you are the one gifting valuable items to them. Be professional, stay in control!


With the right tools and a good plan, a giveaway on Facebook is a tested and proven method for your digital marketing strategy. Try it now!

Interested in running a giveaway or contest on Facebook? Check out how Socialman can help you with it. Learn more

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