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10 Best Social Media Contests Ideas to Inspire You

Sep 22nd 2021

10 Best Social Media Contests Ideas to Inspire You

A social media contest is a great way to get more followers, likes, and shares on social media. It is also a good way to interact with your customers, which will lead to increased customer loyalty. They can also be used as a promotional tool by giving away products or services.

However, social media contests are not always easy or simple for people who have never done them before.

If you're looking for social media contest ideas, this blog post is the perfect resource for you. We'll go over 10 social media contests ideas that are sure to inspire your creativity and help generate more engagement on social media channels!

How to Make a Good Social Media Contest?

  1. Make sure that your social media contest is relevant to your brand and what you are trying to achieve.
  2. Check if your social media contest has clear terms and conditions so everyone knows what they are entering into. People love giveaways that are easy to enter. You want it to be as simple and painless for people as possible so they will actually participate in it!
  3. Make certain you have a good prize to give away! This is the most important part of your giveaway. Your contests should be able to make people want to enter, but also offer them something great if they win it.
  4. Take a look at your own social media marketing calendar. Do you have any upcoming events or holidays? These can all make great giveaway themes if used correctly.
  5. Make sure that the contest you choose is not against any social media platform policy.
  6. The most straightforward approach to run a successful social media contest is with an online giveaway app like Socialman.


Social Media Competition Ideas


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Best Social Media Contest Ideas

Think about which online competition would work best for your brand. Here are some great social media contest ideas that you can use as inspiration:

Share a photo

The best way to get more followers and likes on your social media pages is to run a photo contest. It's an excellent method to collect user-generated content from your audience and use it for the promotion of your goods or services. Photo contests are also a great way to increase social media engagement.

Simply request people to take pictures of how they utilize your goods in exchange for entries. Choosing a winner might be as easy as asking visitors to select the greatest photo or even being a juror yourself.

Submit a video

This social media contest idea is perfect for brands that have active social communities. A video contest can be a great way to attract user-generated content while promoting your brand and products/services at the same time!

Simply ask users to submit videos of themselves using your product or service, which you can then upload on all social platforms as an ad to share with their social networks. Make sure to choose the best video and ask viewers for votes on social media!

Comment to win

This social media contest idea is sure to get your social community participating! Simply ask them to comment on a specific post and share why they should win the giveaway. This encourages engagement among social audiences, which can lead to increased traffic for you in return!

A simple comment may be also turned into a fun method to get people to leave a remark on your posts, such as a photo caption contest or the best comment competition.


This social media contest idea is perfect for businesses that want to reach a wider audience. Use an online quiz tool like Socialman to create your social media quiz, then ask users to submit their answers through social sharing. Make sure you have different questions and prizes so everyone has the chance of winning! The person with the most social shares could also be the winner.


Create an online social poll with your own questions and ask users to submit their answers. People like to have their voices heard. Create a contest in which a vote is worth one of your entries.

This is also an easy and fast method for gathering consumer input on something crucial to your company's success. The simplest method to create a poll is by using a Socialman action called Respond a poll.

Tag a friend

This next example is a great way to get your social community involved in the giveaway! Simply ask them to tag their friends who might like or be interested in the prize, and let everyone know they have been tagged.

Download app

This social media contest idea is perfect for brands that have an app! Simply ask users to download your app on social media and tell their friends about it, then once they do you can give them entries into the social media contest.

Hashtag Contest

This social media contest idea is great for businesses that want to reach a lot of people on social media. Simply ask users to follow your brand hashtag, and include it in their social posts around the giveaway! Make sure you have different questions so everyone has the chance of winning! The person who uses your hashtag the most could also be the winner.

Visit URL

This contest idea is designated for businesses that want to increase traffic to their website and reach a lot of new people on social media. Use Visit URL action to award an entry for visiting the designated URL.

Pin it to Win it

You may forget how Pinterest can drive followers and leads to your company. It's one of the most popular platforms for visual content, making it an excellent platform to get your audience interested in your items.

A Pinterest giveaway may be run in a few ways. One way to do it is to ask people to create a Pinterest board about your business's area of expertise. For instance, companies in the travel industry might encourage consumers to pin their ideal holiday.


Social Media Competition Ideas



We hope you've enjoyed our blog post on contests ideas and that it's given you the motivation to create your own. The sky is the limit when it comes to coming up with new ideas for giveaway campaigns, so don't stop here! Create your own contest now by signing up for a free Socialman trial.

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