Running a successful business takes hard work and dedication. You need to be able to provide your customers with the best service possible, while still authentically engaging with them. One of the best ways to get your products or services in front of new customers is by running giveaways on social media. You can do this through Facebook, Twitter, Instagram, and even YouTube! This creates a win-win situation for both you and your followers because they are getting something free - while also promoting your business at the same time.
Before we begin, you're probably wondering...
Do giveaways increase sales?
The answer to that question is yes!
This blog post will discuss how giveaways or social media contests can boost your sales, as well as increase engagement levels for your business! Moreover, we'll explore how competitions can help you grow your client base and boost your brand awareness.
Table of contents
- Benefits of a giveaway
- Helpful tips for making amazing giveaways and social media contests
- How to create a successful giveaway?
Run your own giveaway!
Get Started for Free!
Benefits of Running a Giveaway
Running a social media contest on your website is a great way to increase traffic and generate revenue. Here are just some of the benefits that come with running giveaways:
Increase Sales and Grow Your Business
Giveaways and social media contests can be effective marketing tools that can help increase sales and grow your business. Giveaways can draw in a large, targeted audience and increase the number of people on your website (if you have competitions that require following or subscribing to your account, you will often see an exponential growth in followers which means more eyes for all posts!).
Grow Your Client Base
Contests can help you grow your client base and increase engagement levels for your business. You'll have more opportunities to engage with potential customers on social media as well as create strong relationships with them! Giveaways bring in new readers who will browse your site. Just make sure that your giveaway rules are consistent across all networks to avoid confusion among contestants from different countries.
Social contests have the power to generate more engagement from a company's target clients or followers. That can result in an increased following on Facebook for example, as well as higher sales conversion rates because of the increase in following.
Increase Brand Awareness and Customer Loyalty
Social media contests can also help increase brand awareness and customer loyalty for organizations of all sizes. Run a giveaway and you'll see how much of an impact it can have.
Numerous companies have used these promotions to increase their profits by encouraging customers to share the contest online or on personal platforms, such as Instagram, Twitter, Facebook, etc., which in turn gives them access to more people who might not know about the company.
Get Your Products in front of More People
You'll be able to use the giveaway as a marketing tool and get your products or services in front of more people. You can give away any type of product (or service) that you want and promote it as a contest instead of simply giving it away for free.
When the giveaway is over, you're left with a new client who's already familiar with your business and what it offers.
Create a Sense of Urgency
A giveaway can also create a sense of urgency for consumers who may be considering purchasing from your competitors instead.
Grow Your Email List Quickly
If you're running a social media contest, there are various ways to quickly grow your email list.
Socialman gives you the chance to effortlessly integrate your giveaways with tools that can help get out new customers!
You’ll be able to easily transfer your new customers to email marketing software like MailChimp, GetResponse, Autopilot, and more!
6 Helpful Tips for Making Amazing Giveaways and Social Media Contests
Many businesses have been turning to giveaways as a way to grow their business. But how do you make an amazing giveaway or contest? There are many ways that you can create a social media contest, but here're 6 ideas for increasing your sales with your contest marketing strategy!
Use social media
Social media is an excellent tool for drawing attention to your giveaway or contest on platforms like Instagram, Facebook, and Twitter. Share what you're doing with your followers and ask them to share it too so that more people will see it.
Make a giveaway that is beneficial to you. To join the social media contest, ask your followers to make a purchase. It's a win-win situation for your business. It increases traffic and sales to your website and physical store, as well as attracting contestants.
Additionally, create your contest hashtags to promote your giveaway. Hashtags enable online users to find content quickly and conveniently without having to search constantly. If you've built a hashtag and want to make it more discoverable, you'll need to boost engagement. This entails getting people to retweet your hashtag, use it in a message, and click on it while they're on social media.
Consider what type of prize would best suit your audience
Make the prize fun and relevant too! A giveaway is most successful when there are prizes that your target market would really like to have. You have to give something of value and desirable, otherwise, no one will be interested in entering your competition and winning the prize (here's a list of some great giveaway prize ideas). Gift cards or vouchers are always a good idea!
When you match your prize to your product or service, you're ensuring that the people who enter will be interested in what you're offering. Prizes should be convincing and have a high perceived value to be as successful as possible.
Create a sense of urgency with time limits and deadlines
Contest participants will be more likely to take part in a giveaway with a shorter deadline than with a giveaway that will last a very long time.
Time-bound rewards and deals create a sense of urgency in the contestants, encouraging them to purchase within the defined time period. When done correctly, time-bound deals increase brand recognition and lead to a climactic endpoint where prospects are faced with a simple choice: buy now or don't buy at all.
Always provide value to entrants
Take a look at what you can offer to your audience by taking the time to create value and it will result in more contest entries. Use your voice and personality as an entrant's first impression. Create content that is engaging, creative, or informative to inspire more people into entering your contest!
Offer a giveaway that is relevant to your followers
You should do a giveaway that is relevant to the same topic as what's on your blog or website. Offer something that will get people excited about the content you are sharing. If you run a blog about content marketing give them a chance to win free Facebook advertising. If you run a blog about concerts, offer them tickets for their next concert or even an early bird discount on things they love! In other words, don't offer gifts like headphones if you're running a weight loss blog.
Promote your giveaway
The only way to ensure that your giveaway is a success is to promote it. In reality, without promotion, a giveaway would be a total failure. To ensure that people are aware of your giveaway, you will need to devote a significant amount of time, energy, and money.
If you're looking for websites to promote your giveaway - take a look at this blog post. We've prepared a list of the most popular websites where you can promote your contests - both free and paid.
How to create a successful giveaway?
You can simply create your own landing page, ask people to share it, and then choose the winner at random. If you have no prior coding experience though this can be quite taxing on time.
This is where Socialman comes in!
Socialman is an innovative way to make your social media contest more fun for everybody involved. It's an online platform that allows you to build powerful competitions for your businesses.
With one click of a button, it allows anyone to easily set up their own landing page so they can start collecting entries right away! How does it do this? It creates an amazing customizable template that includes all the best social media contest elements.
Here's an example of a Facebook Contest Template. You can play around with the example below or use them as a template:
By creating contests through the Socialman platform, you can encourage your followers to participate in an interactive way that will benefit everyone involved. Boost your business growth with Socialman!
Running profitable businesses can be challenging. As we are aware of this, we wanted to share with you one of our marketing tips that help boost your sales.
A giveaway can be a powerful way to grow your business in the digital world. By running an engaging giveaway or contest, you'll be able to increase engagement levels for your company and boost awareness of your brand! And, if you're looking for some tips on how to design an amazing giveaway or social media contest, we've got you covered!
Run your own giveaway!
Get Started for Free!